In this day and age, it’s not enough to have a great product. Consumers are brighter than ever before, with the advent of social media and online reviews empowering them more than we could’ve imagined!
Consumers are very resourceful and can quickly make an opinion about your products and brand. And you should know that online reviews and testimonials on social media, review sites, and all across the internet shape that opinion.
That’s why review collection and review management should be the top priority for your business. And luckily for you, you can automate the process and free up your time for other tasks.
Four reasons why do you need an online reputation management software
To save you time
No matter if you’re a small business owner, healthcare, or an eCommerce manager, you know that time is a valuable asset. And anything that can save you a bit of it is more than welcome.
We said that reputation management is a serious business of creating and maintaining your brand’s positive name and image. And if you put it aside because of lack of time, your business may crack.
The solution? A reputation management software!
All available reputation management tools are designed to save you time and do the heavy lifting for you. This software allows you to collect reviews from different review sites in real-time, send review requests, manage the collected customer feedback, monitor reviews, and manage all customer interactions from one single place. It is helpful for social media management as well. And all that should be a process of automation.
To give authority to your brand
88% of consumers rely on online reviews as much as on personal recommendations, which means that consumers will search through Google and social media platforms before purchasing from you. And you want to make sure that great customer experiences and shiny star ratings are what they find.
So, pay attention to the customer feedback you receive and make the most out of the best reviews. Having carefully chosen reviews displayed on your website can emit strong trust signals and influence consumers’ decisions to conversion. This makes you trustworthy and gives high authority to your brand. And reputation management software will do all the work for you.
To rank you higher
Well, being a wanted brand means being a visible one as well. And you already know that people will look on Google, Yelp, or even Facebook when they want to make a purchase.
What you may not know is that search engines are passionate about reputable brands and websites. They have their specific algorithms and ways of indexing and ranking. Having a good reputation will definitely help you be favored by those algorithms and have a top position. Well-managed online reputation is the key to optimization.
Positive reviews can improve your SEO efforts and ensure a better online presence. This review management software is worth it because one of the best ways to improve your local SEO is to have a good and well-managed online reputation. And improving SEO is one of its functionalities.
You want to be the first choice on the choice, don’t you?
To be your social proof
People are becoming increasingly dependant on third-party reviews. When it comes to purchasing decisions, they rely on recommendations, even from total strangers.
With this in mind, businesses of all sizes are striving to collect customer feedback and reviews. There is a massive demand for reviews. And knowing their power, customers don’t hesitate to leave some — positive or negative feedback.
Online review management will help your customers see your services’ quality and the social proof for it. It is a delicate matter, and you should take control of it.
How to choose the best reputation management software?
Your brand is as good as the work you put into it. And it depends on how you maintain your online reputation. That’s why many businesses will adopt reputation management software to boost their image and retain what they have going for them in that way.
There are several things you should be looking for when you’re choosing the platform that suits you best.
Check for these must-have features:
- Ease of use
- Single management dashboard
- Multichannel review generation
- Review monitoring dashboard
- Feedback management
- Real-time notifications
- Review requests
- Customization and moderation options
- Analytics and insights
- Great customer support
So, when you’re looking for suitable reputation management software, take this checklist with you.
List of the best reputation management platforms
Based on the selection criteria, we chose the top 5 and best reputation management platforms to bring your online reputation on point.
Podium
Podium is a customer interaction platform that utilizes text messaging to help businesses manage customer relationships and build an online reputation on a variety of websites.
Podium merges customer interactions and online reviews in a single dashboard, ensuring simple review monitoring, media monitoring, and management. From there, you can send review invitations, respond to online reviews in real-time, and send and receive text messages with current and new customers.
Additionally, Podium’s platform not only provides businesses with reports on the business operations but also includes sentiment analysis and competitive benchmarking that allows you to see where your company ranks against other competitors. Also, there is a mobile app available.
Main features:
- Ease of use
- Single management dashboard
- Multichannel review generation
- Review monitoring dashboard
- Feedback management
- Real-time notifications
- Review requests
- Customization and moderation options
- Analytics and insights
- Great customer support
Pricing:
The pricing is based on the number of locations. Contact their team to request a price quote.
Trustpilot
Trustpilot is an online reputation management system best suited for medium to large-sized online businesses to connect and build trust with customers, giving every brand the power to turn consumer feedback into concrete results. It is great for local businesses.
It offers the options to collect, manage, and display customer reviews to improve conversions, stand out in SERPs, and boost sales. This review platform can help you with the easy management of your referrals and online reviews. You can manage your positive and negative reviews and create widgets out of your best ones.
It has a good analytics dashboard where you can monitor customer reviews and the performance of your brand reputation across the web.
Main features:
- Ease of use
- Single management dashboard
- Multichannel review generation
- Review monitoring dashboard
- Feedback management
- Real-time notifications
- Review requests
- Customization and moderation options
- Analytics and insights
- Great customer support
Pricing:
- Free plan — forever free
- Standard plan — starting at $199 per month based on impressions (push notifications delivered)
EmbedReviews
EmbedReviews is an online reputation software that will help your business to manage its online reputation status. It gives you the ability to manage the reviews you already have, collect new reviews, and showcase all of those reviews on any website.
You can use the predefined templates or create customizable widgets out of your online reviews. The widgets are fully responsive and will look great, not only on desktop but on iOs and Android too.
The software will connect to your Google and Facebook accounts, generate the reviews, and display them. You can directly respond to reviews manually or with automated responses.
Users can collect reviews on any website in a web-collection form and through messaging (send an email or SMS requests).
You can display star reviews in Google search results, boost the SEO and rank higher in the search results. It will bring more traffic, increase sales, and improve customer satisfaction.
Main features available:
- Ease of use
- Single management dashboard
- Multichannel review generation
- Review monitoring dashboard
- Feedback management
- Real-time notifications
- Review requests
- Customization and moderation options
- Analytics and insights
- Great customer support
- Pro plan — $29 per month
- Pro Plus plan — $49 per month
- Premium plan — $99 per month
- Enterprise plan — custom price based on number of review sources
Note: For eCommerce stores the best is to implement the Shopify reviews app.
Yext
Yext is cloud-based reputation management software that helps businesses manage positive customer experience by monitoring and responding to customer feedback. The platform is excellent for social media metrics, sentiment analysis, review requests, and response management.
Designed for all types of businesses (even SaaS and local ones), pulls the streamline by letting users generate organic feedback from customers to share them across websites and local pages.
The platform also can display star ratings on the organic search results and improve traffic and engagement.
The solution comes with brand control tools to help franchisees, advisors, agents, or local managers operate business processes and review responses based on controlled user access.
Main features:
- Ease of use
- Single management dashboard
- Multichannel review generation
- Review monitoring dashboard
- Feedback management
- Real-time notifications
- Review requests
- Customization and moderation options
- Analytics and insights
- Great customer support
Pricing:
- Emerging — $4 per week
- Essential — $9 per week
- Complete — $10 per week
- Premium — $19 per week
NiceJob
NiceJob is a cloud-based reputation management solution that helps organizations manage reviews, referrals, and sales. It has a good review monitoring system, sending email and SMS requests, and good and bad review management.
The platform has an automated process of collecting reviews from your business listing, and at the same time, it’s a distributor of reviews to several review sites.
NiceJob CRM is built for companies that do great work and want to use their customers’ word of mouth online to skyrocket their sales.
The process is automated, so you won’t have to do almost anything manually. It will save you lots of time and yet develop great results for your online reputation.
Main features:
- Ease of use
- Single management dashboard
- Multichannel review generation
- Review monitoring dashboard
- Feedback management
- Real-time notifications
- Review requests
- Customization and moderation options
- Analytics and insights
- Great customer support
Pricing:
- 1–2.500 customers — $75 per month
- 2.501–5.000 customers — $95 per month
- 5.001–9.999 customers — $145 per month
- 10.000+ customers — $290 per month
Conclusion
Running successful reputation management can be difficult because it includes a well-balanced mix of touchpoints. And besides a well-structured review management plan, you need the right technology to empower the whole process.
That’s why we created this list of the best review management software solutions. Also, we are delivering to you this ultimate eBook that is a whole review management plan.
Get your Reviews Plan, choose the best review management software, and enjoy being in the top position!
Source: https://embedsocial.com/blog/best-reviews-management-software/
